A cozy, creative alternative to the Black Friday frenzy.
Kick off the holiday season the Shepherdstown way, slow, intentional, and wrapped in your favorite flannel.
Plaid Friday celebrates the diversity and creativity of independent businesses. Created in Oakland as a gentler response to the “doorbusters at dawn” chaos, Plaid Friday invites you to sleep in, grab a coffee, wander your favorite local shops, and rediscover the joy of holiday shopping at a human pace.
This year, we’re honoring the tradition with a full day of bookish browsing, warm conversation, and exclusive indie-only perks.
Plaid Friday Specials
Spend $75+
Receive a free advance reading copy, a surprise early-release book straight from our ARC shelves.
Spend $100+
Get a free ARC and a Bookish Birds Poster.
Gifts available while supplies last.
Whether you’re starting your gift list or treating yourself, Plaid Friday is the perfect day to choose local, skip the chaos, and celebrate the community that keeps Four Seasons Books thriving.
Come in your favorite plaid and join us for a relaxed, cozy kickoff to the holiday weekend.
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