Intermediate SEO Workshop: Next Steps – ideal for those on Wordpress

This workshop is ideal for business owners, marketers, and web managers who already understand the basics of SEO and want to take their skills to the next level.

What’s Included:

Recap of core SEO principles to ensure a strong foundation

Google Search Console

Advanced SEO auditing with:

• Google Rich Results Test (schema markup & structured data)
• Site performance, accessibility, and SEO audit
• Reverse-engineering competitor success: keywords, backlinks, and content strategies
• Using PPC (Pay-Per-Click) data to inform and enhance SEO performance
• Practical exercises:
• Run an audit
• Analyse a competitor’s keywords and backlinks

Templates to take away, including:

• Competitor Analysis Tracker
• Technical SEO Audit Checklist
• PPC–SEO Integration Planner

Outcomes:
By the end of this session, attendees will understand how to audit and optimise technical SEO, uncover competitor strategies, and apply PPC insights to strengthen organic growth. They’ll leave with practical tools and a clear plan for advanced SEO success.

Time: 10am - 12pm

Date: 24 March

Venue: Electric Works, 3 Concourse Way, S1 2BJ

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