The SEO Evolution to GEO: A live, expert-led session on the future of search.
An in-person event by We are Chain
Search is evolving – and if you’re still thinking in traditional SEO terms, it’s time to update your playbook. With the rise of AI chatbots and generative search, visibility online is no longer just about keywords and backlinks. It’s about GEO – Generative Engine Optimisation .
Whether you're running an ecommerce brand, managing a local business, or leading digital marketing for a growing company, understanding how search is changing could give you the edge your competitors don’t even know they’re missing.
Join us for a practical, jargon-free session where we’ll cover:
-How generative search is reshaping how customers find your products and services
-What search engines (and chatbots) like Google, Bing, ChatGPT and Perplexity are planning next
-How to optimise for conversational queries, AI answers, and non-traditional search engines
-What product discovery will look like in the next 6–12 months
-Smart tools and simple strategies to future-proof your search performance
Whether you joined us for our previous SEO course or this is your first foray into the world of GEO, you'll leave with actionable insights, clear next steps, and a competitive edge.
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