AI and Search: How the Shift Affects Your Brand

Registration Link:
https://clients.tsbdc.org/workshop.aspx?ekey=21450040

Artificial Intelligence is a divisive topic. Some people find it intimidating, others dismiss it as a fancy chatbot. Both of them are right. AI is simultaneously the most overhyped and underestimated invention of our lifetimes.

In this class, we’ll unpack the (latest) death of SEO—yes, it’s died before—and what’s really changing this time. Long live SEO!

Traditional search engines like Google, Bing, and Yahoo have ruled the internet for over two decades. But their grip on traffic is slipping. Now, thanks to AI-powered search tools like Perplexity, SearchGPT, and SGE, users don't even need to visit your site to get your content.

Search Engine Optimization isn’t dead. But the rules have changed. Now it's time to optimize for a new kind of search engine. Those who adapt will thrive. Those who don’t? Well... it’s the Yellow Pages all over again.

Come find out how these changes affect your brand—and what you can do to stay visible.

You may also like the following events from Knoxville Small Business Development Center:

• This month, 21st August, 09:00 am, How to Remove Yourself From the Daily Operations of your Business in Maryville
• Next month, 9th September, 09:00 am, Protect Your Business: Understanding the Importance of Business Insurance in Pigeon Forge

Also check out other Workshops in Sevierville.