Steps to Success™ with International Inbound Travel Association (IITA)

HSMAI Seattle and Visit Seattle are in a partnership with the International Inbound Travel Association (IITA) and Alon Tourism Solutions, we are presenting a condensed version of the nationally recognized Steps to Success™ program. This comprehensive training initiative focuses on:

Key Learning Objectives

1. Strategic Engagement: Understanding how to effectively connect with receptive tour operators and international inbound travel providers

2. Operational Integration: Essential steps for incorporating inbound travel partnerships into existing hotel business models

3. Market Intelligence: Recognizing key nuances of inbound tour operators that drive tourism business success

4. Sustainable Growth: Strategies for year-round tourism optimization

Program Benefits for Participants

• Enhanced Forecasting: Strengthened advance booking capabilities for improved operational cost management

• Seasonality Optimization: Strategic approaches to maximize both peak and off-peak period performance

• Global Network Access: Expansion opportunities through established international travel networks

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