This one-day hands-on training session for senior management. The session will be led by experienced broadcasters actively working in the industry.
Our training encompasses a broad range of media-related skills essential for effective media interactions, from developing captivating narratives to perfecting on-camera presence.
Participants will gain valuable insights and practical knowledge from our award-winning facilitator, who bring a wealth of experience and expertise in the media field.
COURSE OUTLINE
Understanding the media
Gain insights into the various dimensions of media, including the ecosystem, journalistic principles, the news production process, influences and effects.
Dealing with a media crisis
Plan and execute a strategic and thoughtful approach to crises to mitigate negative publicity and protect the reputation of the individuals or organisations involved.
Media briefings
Conduct well-planned and structured media briefings, to effectively communicate messages, engage with journalists, and build or maintain positive relationships with the media.
Setting up for remote interviews
Remote TV and radio interviews require attention to technical details to create a professional and engaging visual and audio environment.
How to dress for TV
When dressing for a TV interview, it's important to consider the visual impact you will have on screen. The aim is to present yourself as professional, credible, and visually appealing as possible.
Effective communication skills
Communication skills are vital for media engagements. They enable you to convey messages clearly and concisely, while engage with journalists and other stakeholders.
Relationship with the media
Building and maintaining relationships with the media takes effort. It is an essential function for individuals and organisations seeking positive media coverage and effective communication of their messages.
Managing reputation through the media
Managing a reputation through the media requires ongoing attention, proactive engagement,
and consistent availability for media queries and requests.
These actions can shape public perception, build a positive reputation, and effectively manage potential challenges that may arise.
Expert Facilitator:
Thando Kubheka-Madulini is the founder of Media Training Mastermind, a training program that equips individuals and organisations with the necessary skills and expertise to excel in the fast-paced and dynamic world of media and communications.
She is an award-winning journalist with over 10 years' experience in broadcast media.
She holds a BA Honours Degree in Journalism and Media Studies from Wits University.
Thando worked as a Senior Journalist for Eyewitness News which broadcasts for Radio 702, 947, Cape Talk and KFM for most of her career, and is currently the Executive Producer for Talk Programming at Kaya FM. With her impressive background as a broadcast journalist and experience in her current role, Thando brings unparalleled insight into the media landscape and a profound understanding of effective communication and storytelling.
Register today. Email us:
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