Business Model Canvas Workshop

The BMC workshop introduced the nine essential building blocks of a business model, encouraging participants to think strategically about how a business creates, delivers, and captures value. Through hands-on activities and collaborative discussions, teams mapped out their business ideas or existing models using the BMC framework.

Info: Topic: What is the BMC? Framework, Elements, and Real-World Use

Objective: Understand the 9 building blocks of the Business Model Canvas and apply them to real companies and participants' ideas.

Key Activities:


Introduction to the BMC framework


What is it - and what it is not. It's not a check list)


Deep dive into each component (e.g., Key Partners, Value Proposition)


Case studies: BMC breakdown of Silicon Valley startups (e.g., Airbnb, Uber)


Any korean companies that come to mind as comparison


Drafting each team’s initial business model canvas


Send me a list of the startups - this would allow me to tailor the session to their needs.

Any specific companies or business models the participants are interested in discussing?


Format: Lecture + Group Work


5 min intro, 45 min lecture, 40 min workshop, Debrief: have a few teams present their BMC / Q&A


Outcome: First draft of each team’s BMC

Info: Topic: How to define customer segments and craft a strong value proposition

Objective: Identify real customer problems and create solutions that matter

Key Activities:


Customer Segmentation: Jobs, Gains, and Pains


Value Proposition Canvas (VPC) introduction and application


B2B/B2C examples Silicon Valley firms


I walk them through and example, then share a product for the participants to discuss what that product is and its value proposition


Using local insights gathered during visits

Format: Interactive Workshop + Canvas Work


Question: have they done any customer discovery interviews or validated problems already. This leads to two options:

1) They work on their projects

2) I provide them with products and they have to reverse engineer the VPC.


5 min intro, 45 - 60 min lecture, 35 min workshop, Debrief: have teams present their VPC / Q&A


Outcome: Refined Customer Segments and Value Proposition

Info: Topic: Understanding business model archetypes, and revenue models, and creating a virtuous circle.

Objective: Understanding the logic behind value creation and value capture, and monetizing customers


note: this combines the user and revenue tiles in the BMC

Key Activities:


Value creation and value capture - creating value and capturing value (turning it into revenue)


Business model archetypes - and why this will set the direction of the company


Revenue stream models (subscription, licensing, freemium, ads)


Logic of the business (why customers return)


Real-world case analysis / examples (discussion)


Discuss projects

teams briefly present their current thoughts on revenue streams/archetypes. Group feedback.


Format: Team-based Strategy Mapping + Presentations

Outcome: Clear understanding how to position yourself and how to capture value.

Info: Topic: Consolidating the full business model and preparing to pitch

Objective: Present a complete, validated, and actionable business model

Key Activities:


Recap of Sessions 1-3


What is the BMC, VPC and the logic of the business (archetypes, strategy, revenue, )


Final integration of all 9 BMC elements


Pitch coaching and presentation preparation

What is the expectation here? e.g., storytelling, key messages, conciseness, visual aids, Q&A prep


Team presentations with expert feedback (led by Harald Nuhn (I might bring a friend to help put))


Evaluation of real-world potential and International Market Potential fit (<<< we need to discuss this part)

Format: Team Pitches + Mentoring + Group Feedback

Outcome: Finalized BMC + Investor-style Pitch Deck

Also check out other Business events in San Jose, Workshops in San Jose.