SDN Conference Redux REDO!

Join us for a redux following for the Service Design Network’s Global Conference (SDGC)!

At this event, we’ll hear from SDGC speakers local to our Bay Area SDN Chapter. This session will include time to learn and reflect on conference highlights and time to network.

Program:

• 5:00-5:30 Welcome & networking
• 5:30-7:00 SDGC Intros, Talk Reviews & Panel discussion
• 7:00-7:30 Wrap-up

About the event:

This event is hosted by the Service Design Network SF/Bay Area Chapter.

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Conference Talk Topics:

Finding Our Way: What’s Next for Design and What to Do About It | Peter Merholtz and Jesse James Garrett

Scaling Service Design: How Zillow is Integrating Digital and Human Experiences | Andrea Fineman

Speakers:

About Andrea: Andrea Fineman is a principal service designer at Zillow. Her past work experience includes Getaround, a car sharing startup, where she was the first service designer on the team, as well as at Adaptive Path. At Getaround, she focused on orchestrating experiences for multiple roles, including car owners, car renters, Uber drivers, customer service, operations, and other internal and external actors. At Adaptive Path, she worked on diverse projects across all of Capital One's lines of business. She also programs and hosts events like the 2017 SDN U.S. National Conference and Adaptive Path’s Service Experience Conference. Before graduating from Carnegie Mellon's master's program in interaction design, Andrea studied architecture history and European literature at Brandeis University, and worked for three years at a management consulting firm specializing in customer experience.

About Peter: Peter Merholz has worked at the intersection of design, technology, and humans for over 25 years. Currently, he’s an independent consultant focused on improving the effectiveness of design organizations. His clients include JP Morgan Chase, Contentsquare, The New York Times, Roblox, and Target. He co-founded Adaptive Path, the premier user experience consultancy, acquired by Capital One in 2014. After leaving Adaptive Path, served as a design executive, leading teams at Groupon, OpenTable, Capital One, Snagajob (now Snag), and Kaiser Permanente He co-wrote Org Design for Design Orgs, still the premier book on building in-house design teams, and co-hosts "Finding Our Way," a podcast exploring design leadership. Oh, and, yeah, he coined the word “blog.”

About Jesse: Jesse James Garrett has been one of the most influential voices in digital product strategy for more than 25 years. As cofounder of the groundbreaking agency Adaptive Path, author of the landmark book The Elements of User Experience, and creator of the breakthrough Ajax model for dynamic web applications, Jesse has shaped the practices of thousands of digital product teams around the world. As a strategy consultant and leadership coach, his work now helps leadership teams set priorities and define strategies for the next generation of AI-enabled products and teams. You can hear Jesse's insights on his podcast Finding Our Way or read more at jessejamesgarrett.com

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