Know Your Numbers: Mastering Cash Flow & Profitability

Most business owners fly blind when it comes to their numbers. They check the bank balance, glance at QuickBooks, and hope for the best. The problem? Cash flow and profit aren’t the same thing — and knowing the difference can make or break your business.

This workshop is your crash course in financial clarity, ideal for business owners, key leaders, and finance professionals operating within a small business looking to elevate their chops.

We’ll start with the 13-week cash flow model — the most powerful tool an operator can have — and teach you how to use it to forecast, prepare for shortfalls, and make better decisions with confidence. Then, we’ll dig into profitability. You’ll learn what EBITDA, net income, free cash flow, and operating profit really mean — and how to calculate them in your own business.

This isn’t theory. You’ll work hands-on with your own numbers, build a forecasting system, and leave with tools you can implement the next day. By the end of this session, you’ll have a clear picture of what you’re actually earning, where the money is going, and how to make your business more profitable.

Finance doesn’t have to be intimidating. With the right frameworks, it becomes the ultimate decision-making tool. If you’re ready to stop guessing and start running your business like an owner, this workshop is for you.

Info: Why financial clarity matters and the top mistakes small businesses make.

Info: Step-by-step walkthrough of the template. How to input data, forecast cash flow, and spot red flags early.

Info: Profit vs. cash flow explained. Understanding EBITDA, net income, operating profit, and free cash flow — and when each matters.

Info: What to review monthly, what to ignore, and how to build a financial scorecard for accountability.

Info: Network and learn from other businesses and peers facing similar challenges.

Info: Build your cash flow forecast, set up your review checklist, and define next steps.

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