ENLIGHTENMENT: How to Apply the Taylor Swift Business Model to Your Life

Hi, this is Vanessa, your ENLIGHTENMENT host.

Spend your Friday evening with cold refreshments, live music, and a deep dive into information about pop culture’s most magnetic force.

After starting a business course at UC Berkeley titled "Artistry, Policy, & Entrepreneurship: Taylor’s Version," economist Crystal Haryanto now has written the first scholarly book about Taylor Swift from the perspective of a hardcore fan. Interweaving disciplines of business, policy, psychology and economics, The Glory of Giving Everything examines the star’s billionaire-level career through a lens that is both sharply analytical and poignantly human. It’s geared for entrepreneurs, marketers, influencers and fans alike who want to glean insights from one of the most iconic figures in both entertainment and business.

Join me for a conversation and guitar singalong with Crystal. Whether you're a lifelong Swiftie or new to her world, you can learn a lot, both personally and professionally, from this superstar that’s adaptable to your life. From songwriting craft, marketing savvy, and innovative decisions to hot takes, personal predictions and juicy stories—no topic is off the table!

We’ll have Crystal’s book available for her to sign and for you to purchase.

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Ruhstaller BSMT has a variety of beers on tap, as well as wine, kombucha and N/A beverages. Please feel free to BYO food.

Transportation Options include:

* Hourly street parking meters along L Street

* Covered/outdoor parking garages on L Street/Kayak Alley between 7th and 8th Street

* City garages: Capitol Garage at 1129 10th St. and City Hall Garage at 917 10th St.

* Light rail transit: Ruhstaller is super close to stops on the Blue, Green and Gold lines

For more information about ENLIGHTENMENT and about California Groundbreakers, go to californiagroundbreakers.org

Also check out other Music events in Sacramento, Business events in Sacramento.