Workshop Wednesday: Vision to Reality

Vision to Reality: The Creative Director's Purple Print in Film & Advertising

Step into the world of creative leadership with our workshop, 'Vision to Reality: The Creative Director's Purple Print in Film & Advertising.' Led by Tytiana "Ty" Steele, Founder, Owner, and Creative Director of Versara Creatives LLC. This session uncovers the Creative Director's role. Ty brings extensive experience from projects with notable brands like Pepsi, Essence, Lifetime TV, and Stock X. Her work encompasses various roles, including Production Designer, Art Director, Graphic Designer and Set Decorator. She is dedicated to creating opportunities for minorities within the Detroit advertising/marketing and film industries.

We'll explore the strategic and artistic responsibilities of a Creative Director, from concept to execution. You'll learn how they inspire teams, translate client briefs into compelling narratives, and why their presence—or that of a Production Designer—is essential for any project's success.

This workshop is more than just a learning experience; it's a vital networking opportunity within Detroit's dynamic film and advertising community. Connect with fellow creatives, filmmakers, and industry professionals, and gain valuable insights into the art of creative direction.

Join us at Workshop Wednesday to expand your creative horizons and build meaningful connections in Detroit's thriving creative industry!

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