HUB CITY Diesel Truck Challenge
October 10–11, 2025
Richland County Fairgrounds | Richland Center, WI
Registration Opens Sunday, June 1 at 6 PM
Register online. Spots fill fast.
Diesel Truck Challenge (Only 40 spots available)
Drag Racing
Show N Shine
The Midwest’s Wildest Weekend of Diesel Power
Two full days of horsepower, competition, and bragging rights.
40 of the baddest diesel trucks go head-to-head—dyno + dirt—for a shot at $20,000.
Bring the heat. Earn your spot. Go home with more than dust on your tailgate.
FRIDAY, OCTOBER 10
Truck & Tractor Pulls – 6 PM
On-site Registration: 3–5 PM
Two tracks. No mercy.
Friday Night Lights Truck Show – 4–10 PM
Pre-registered Show N Shine entries only.
Light it up. Show it off.
Live Music: Shawn Schell – 9–11 PM
Cold drinks. Loud music. No better way to end the night.
SATURDAY, OCTOBER 11
Show N Shine – 10 AM–4 PM | Check-in: 9 AM
Top builds, wildest rigs, and the Girls-Only Zone.
Girls Meet & Greet: 11 AM
Fan Dyno – 12–5 PM | $100 for 3 pulls
Pre-registration required.
15-minute limit. Let it rip.
Burn Out Road – 12–5 PM
No pre-registration. Just show up and smoke ‘em.
ATV & Dirt Bike Drags – 11 AM | Check-in: 8–10 AM
Short track. Big noise. Bring your helmet.
Diesel Truck Challenge + Vehicle Dirt Drags – 3 PM | Check-in: 12–3 PM
Diesel trucks, UTVs, muscle cars, and more battle it out.
This is HUB CITY.
ALSO ON SITE:
Hot homemade food
Food trucks
Cold drinks
Nonstop action on the track
TICKETS:
Weekend Pass – $30
Day Pass – $20
Kids 12 & under – Free (grandstands only)
Register + Details:
hubcitydirtdrags.com
Sponsored by:
Warren Diesel Injections | Jones Chevrolet | Vetesnik's Powersports | Viking Village Foods & Liquor
Dan’s Diesel Performance | FASS Fuel Systems | Hot Shot’s Secret | Wehrli Custom Fab | Fair Valley Performance
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