EO Rise Together: An Exclusive Experience with Brian Smith, Founder of UGG

Join us for EO Rise Reno Tahoe, an exclusive invite-only luncheon immediately following Brian Smith’s headliner talk at Reno Public Market.

About this Event

This year’s RISE is unlike any other. EO Reno Tahoe is proud to welcome Brian Smith, founder of UGG, as our featured headliner. Brian Smith turned a simple idea into one of the most recognizable brands in the world. Could his insights change how you see your business?

Before UGG boots became a global icon, they were the fragile dream of an Australian surfer who landed in California with $500 and a vision.

Brian’s morning keynote will introduce his story and the lessons that shaped his journey. But the exclusive EO luncheon is where the real magic happens. This intimate, invite-only session offers behind-the-scenes access to Brian’s unfiltered entrepreneurial journey—stories, insights, and personal lessons he doesn’t share in public. For members and their guests, it’s a rare chance to connect on a deeper level, gain wisdom few ever experience, and hear the insider perspective that truly brings his journey to life.

But this experience goes beyond Brian. At this RISE luncheon, you’ll also have the chance to connect with fellow entrepreneurs from the EO Reno Tahoe chapter, sharing ideas, lessons, and inspiration in a supportive, growth-focused community. It’s a rare opportunity to learn from an iconic founder and experience firsthand what it means to be part of EO—a network where members help each other grow, succeed, and thrive.

October 3

Schedule
11:30–12:00 | Lunch
12:00–1:00 | Brian Smith Keynote – extended, exclusive session for EO Members & Guests
1:00–1:20 | Because of EO & Member Stories – EO members share their journey

1:20–2:00 | Group Activity – connect with members and guests
2:00–2:30 | Book Signing & Photos with Brian Smith

Why Attend?

• Special Access with Brian Smith: Our EO Rise group gets enhanced, intimate time with Brian’s experiences, insights, and personal lessons beyond his public talk.
• High-Value Connections: Speed networking and EO member stories that spark authentic connection and inspiration.
• The EO Experience: Guests will feel the energy of a growth-focused, supportive entrepreneurial community.
• Meet & Greet Brian: Guests and members will have the opportunity to get books signed and take photos with Brian at the conclusion of the event.
• Already a Member or SAP? Bring a Qualifying Guest: This event is perfect for introducing a friend who qualifies for EO or EOA, helping them take the first step toward joining a life-changing community. Our Membership and Accelerator team will be on hand to greet prospects and answer any questions they may have.

EO Reno Tahoe (Full Membership)
Who Qualifies: Founder, co-founder, owner, or controlling shareholder of a company.
Revenue Requirements:
Standard: Minimum $1 million USD annual gross revenue.
Venture-backed:
Privately raised funds ≥ $2 million USD or
Publicly raised funds ≥ $5 million USD, with at least 10 full-time employees.
Venture-backed companies have up to three years to reach $1 million revenue.

EO Accelerator (EOA) Reno Tahoe
Who Qualifies: Owner or founder of an operating business.
Revenue Requirements:
Annual gross revenues $250,000 – $999,999 USD.
Venture-backed: Privately raised funds $250,000 – $999,999 USD.

Why Join EO or EOA?
1. Peer Learning & Mentorship
Engage in private forums and peer groups to share experiences and solve real business challenges.
Learn from successful entrepreneurs who understand the journey firsthand.
2. Networking & Connections
Access to a global network of 18,000+ entrepreneurs across 76 countries.
Build strategic partnerships, discover investors, and recruit top talent.
3. Learning & Growth
Participate in exclusive workshops, speaker events, and educational forums.
Gain insights from world-class leaders and iconic entrepreneurs.
4. Accountability & Structure
Peer groups and structured events provide accountability for achieving business and personal goals.
Members often see faster growth, better decision-making, and stronger leadership skills.
5. Global Experiences & Recognition
Attend international conferences, leadership programs, and retreats.
Membership signals credibility and success in the entrepreneurial community.

EO vs. EOA
EO: Full membership for businesses $1M+ in revenue.
EOA: Accelerator program for businesses $250k–$999k, preparing them for full EO membership.

Also check out other Business events in Reno, Workshops in Reno.