Startup Strategy 101 & Preparing for Fundraising

This one-day, in-person learning session will equip any early-stage founder with a practical understanding of the critical components of the strategy that they need to have in place, whether that strategy is Angels or VC fundable and how to prepare for, launch and close a successful fundraising round!

Ben Alderson has spent the last decade immersed in the Philippines Startup Ecosystem, starting off as a Founder, and then closing 27 pre-seed and seed investments in early stage stage startups as the Head of Investments at Ideaspace Ventures.

Ben will help you understand the following critical aspects of early stage startup fundraising:

How to formulate and execute a winning strategy for your startup, ensuring it is comperehensive but practical.

How investors think and how they will assess whether your startup represents a compelling investment opportunity.

What documents and materials you need to confidently pitch your startup and attract Angels and VC investors.

The timeline of critical actions that founders need to execute to plan, launch and close a successful fundraising round.

Info: We will walk through the eight core pillars of startup strategy and then assemble a roadmap of the critical actions Founders need to perform at each of the five stages of the startup growth journey - IDEA > VALIDATION > LAUNCH > GROWTH > SCALE.

Info: Learn how investors think and how they will assess your startup’s scalability, market potential and traction, as well as the skills, experience and drive of your founding team. Then get equipped to raise confidently by defining your fundraising ask, contract and terms, and building out a robust data room of compelling pitch materials.

Info: Understand how to run an effective fundraising process—from identifying the right investors to opening the round, maintaining communications, processing feedback and closing the round successfully.