Sales & Business Development Skills

Join us for an engaging and practical workshop where Duncan will share essential tips and techniques to help you sharpen your selling and business development skills, no matter your industry or experience level.

Whether you’re just starting out in sales or a seasoned professional, this session will introduce fresh insights, actionable strategies, and proven techniques that can be immediately applied in your business to drive results.

What You’ll Learn:

How customers buy – Understand how buyers perceive value and how to craft a compelling value proposition.
Winning more business – Identify your sources of competitive advantage and learn how to leverage them.
The five influencing strategies – Explore different approaches to persuasion and when to use each one effectively.
Building a compelling case – Structure your sales pitch to create maximum impact.
Uncovering buyer needs and motivators – Master the art of questioning and listening to gain deeper insights into customer priorities.
Closing the deal – Overcome objections, handle resistance, and secure genuine buy-in from your customers.

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