Learn to Leverage LinkedIn to Grow Your Business
LinkedIn is one of the most valuable and underused business tools available today.
Yet many professionals set up a profile and then sit on the sidelines, unsure how to tap into its full potential.
In this practical and engaging workshop, LinkedIn coach and social media expert Leeann Bassett will cut through the confusion, showing you exactly how to use LinkedIn to grow your reputation, build your network, and create business opportunities, without the overwhelm.
You’ll Learn How To:
● Understand how LinkedIn works and why being active is essential
● Create a strong first impression that opens doors
● Optimise your LinkedIn profile to showcase your expertise
● Complete key sections like your Experience and About for maximum impact
● Use Recommendations to build trust and credibility
● Share the right content for LinkedIn (not just recycle Facebook posts)
● Explore when and how to use LinkedIn Newsletters effectively
● Position your Company Page as part of your strategy
● Engage your team to strengthen your overall business presence
*Please note: This workshop focuses on organic LinkedIn strategies. It does not cover LinkedIn advertising or Sales Navigator.
Who Should Attend:
Business owners, professionals, and teams who want to confidently use LinkedIn to grow their business presence, build real connections, and open new opportunities.
What to Bring:
● A fully charged smartphone with the LinkedIn app installed
● Your LinkedIn login details, if possible
Facilitator: Leeann Bassett
Leeann Bassett owns Face UP Now, a social media consultancy based in Tauranga. With a 23-year background in teaching and extensive experience in social media strategy, Leeann brings a unique, down-to-earth approach to making LinkedIn simple, achievable, and effective for businesses of all sizes. She specialises in helping everyday business owners and professionals gain the confidence, knowledge, and skills to succeed online, without jargon or overwhelm.
Find out more at www.faceupnow.co.nz or follow @faceupnow on Facebook, Instagram, and LinkedIn.
Connect with Leeann on LinkedIn -
https://www.linkedin.com/in/leeann-bassett-social-media-coach/
Date: Tuesday, 24th June, 2025
Time: 9:00 a.m. to 1:00 p.m.
Location: Queenstown Business Meeting Room, Level 2 Bradley Building, (Entrance on Cow Lane)
Single Ticket (Member) incl GST: $339.25
Single Ticket (Non-Member) incl GST: $454.25
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