The iconic character Mr. Freeman steps out of the screen into physical space for the first time ever. From August 2 to September 7 2025 AORTA Gallery in Pisa will host “The Formula of Freedom”.
Mr. Freeman’s animated monologues have become a cult phenomenon worldwide. During the Formula of Freedom exhibition for the first time visitors will witness an entirely new phenomenon in the art world. A secret yet already legendary artwork by Mr. Freeman - one that can change how we see art money religion and the weight of our illusions. The Mona Lisa’s smile is no longer the most mysterious in the world. There is a chance to take part in the creation of another piece of art. A collective painting born from our presence. It’s a chance to leave a real trace in Mr. Freeman’s world starting a chain reaction of reality shifts.
Highlights of the exhibition include:
The unveiling of the Mr. Freeman Folio an artifact of layered meanings and mysterious symbols.
A collective artwork created in real time with visitors - people’s presence becomes part of the piece.
A VR installation connecting Pisa to a noospheric portal in Cyprus allowing visitors to "hear" what they've been avoiding.
And most importantly: a live meeting with the creator of Mr. Freeman character and the main director of the series Vladimir Plemiash on August 2 and 3.
This is not just an exhibition. It’s a shift in the reality you thought was stable.
Сurated by Nadzeya Naurotskaya founder and curator of Aorta Gallery.
Opening Night: August 2 18:00 AORTA Gallery Pisa.
The exhibition is on view from August 2 to September 7 2025.
Tickets available at https://aortagallery.com/actions/exhibitions?lifeTime=upcoming&id=1747135787981
📍 AORTA Gallery Pisa Italy
Don’t miss this chance! Reserve your spot.
