The Storytelling Workshop: How to Craft Stories That Connect

📅 Date: Tuesday, November 18, 2025

⏰ Time: 5:30 - 7:30 p.m.

📍 Location: Better Business Bureau - Maricopa Room

🎟 Pricing: $25 for AMA members | $35 for non-members

Every brand has a story - but not every brand knows how to tell it. In this interactive workshop, storytelling expert Park Howell will show you how to harness timeless narrative frameworks to win hearts, minds, and market share.

Through engaging exercises and proven systems like the ABT (And, But, Therefore) framework and the Story Cycle System™, you’ll learn how to:

• Hook your audience instantly
• Create emotional connections that build trust
• Focus your message on what matters most
• Share short stories with BIG impact
• Align your team around a shared storytelling language

Don't just tell your story. Make it unforgettable.

ABOUT THE SPEAKER

Park Howell is known as The World’s Most Industrious Storyteller, having grown purpose-driven brands by as much as 600 percent. He is an EMMY Award-winning, 35+-year veteran of the advertising industry and now consults, teaches, coaches, and speaks internationally to help business, sales, and marketing leaders excel through the stories they tell.

He is the host of the popular weekly Business of Story podcast, which is ranked among the top 10% of downloaded podcasts in the world. Park published Brand Bewitchery in 2020 to help you use his proven Story Cycle System to craft spellbinding stories for your brand. In 2021, he co-authored The Narrative Gym for Business, a short 75-page guide on how to use the foundational narrative framework of the ABT (And, But, Therefore) to make you a more confident, compelling and persuasive communicator. Park recently launched the StoryCycle Genie™ to help business leaders craft a lucrative brand story strategy in minutes, not months, at a fraction of the cost of the old, traditional way of branding.

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