Course Description
Developing a Digital Marketing Plan for your company can be daunting. There are lots of information online but you can easily get lost or overwhelmed with the info overload. This course provides you with the essentials of Digital Marketing – the channels, platforms, terminologies, practical tips and best practices – to help you craft your Digital Marketing Strategy and develop your own Digital Marketing Plan. The course also provides useful tools and resources to get you started immediately in Online Marketing.
What you'll learn
- To learn the various components of Digital Marketing.
- To understand today’s digital consumer and learn how to develop your strategy around their online behavior.
- To learn the best practices and apply these in designing and implementing your Digital Marketing Plan.
- To explore ways to measure the effectiveness of your Online Marketing Efforts
Course Highlights
1. Important Digital Trends and Stats
2. Why having a Digital Marketing Strategy is important
3. Understanding the Digital Marketing Consumer
4. Three Types of Media – Owned, Paid & Earned
5. Digital Marketing Tools & Resources
6. Case Study: Profile of a Successful Digital Marketing Campaign
7. Defining your DM objectives
8. Best Practices and KPIs on:
a. Website
b. Search Engine Optimization
c. Search Engine Marketing
d. Social Media
e. Email Marketing
f. Mobile Marketing
9. Crafting your Digital Marketing Strategy
10. Action Plan
11. Monitoring and Measuring the Results
12. Campaign Optimization
Here are the rates:
Webinar Rate
Php2250 +12%VAT = Php2520
Seminar Rate
Php4250 +12%VAT = Php4760
Full details & Registration:
https://businessmaker-academy.com/live-webinar-digital-marketing-plan-training/
For more inquiries, you may contact us at:
Landline: (632) 8687-4645, 8687-341
Mobile/Viber: (0917) 6372471, (0912) 2231826, (0917) 1357279
Email:
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www.businessmaker-academy.com
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