KC-IABC Masters: Rebranding for a Brighter Outlook

REBRANDING FOR A BRIGHTER OUTLOOK

After 30 years, Tri County Mental Health needed a rebrand and a new name. Learn how Novella Brandhouse took a sometimes misunderstood brand and repositioned it as an important community resource serving the Northland. Armed with research, we developed a new name, brand strategy, messaging, visual brand, and launch campaign. They are the same nonprofit organization serving Clay, Platte, and Ray counties with the same mission, just under a new name, fresh visual brand, and messaging that better tells their story and demonstrates how they help the community.

Elizabeth McFadden is the founder and CEO of Novella Brandhouse, a WBE, brand-focused, full-service ad agency, bringing nearly 30 years of advertising and branding experience to scaling businesses and nonprofits through award-winning strategy and creativity. Over a decade ago, she developed a process that adapts Fortune 500 brand strategy models for smaller organizations, helping them find their voice in crowded markets. She has been featured in major publications, including The New York Times and Chicago Tribune, is a published author of two business books, and was named one of the 100 Women to KNOW in America in 2023.

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