It’s true – Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves Pepsi revived The Pepsi Challenge earlier this year.
After over a dozen stops so far Pepsi Zero Sugar is the preferred cola in 100% of Pepsi Challenge markets! Pepsi Zero Sugar isn’t just winning at The Pepsi Challenge – the zero-sugar cola is seeing a 25% purchase increase vs. a year ago*.
Now Orlando has the chance to step up take the challenge and see for themselves that Pepsi Zero Sugar tastes better.
Further key dates and information are as follows:
WHAT:
Celebrating its 50th anniversary the Pepsi Challenge is back showcasing the refreshing and better-tasting Pepsi Zero Sugar. This multi-market tour lasting through October invites everyone to see if they prefer Pepsi Zero Sugar over its zero-sugar rival.
WHERE & WHEN:
Icon Park (8375 International Dr Orlando FL 32819)
· 7/18 - 7/20
· 1 – 8 p.m. ET
HOW IT WORKS:
Blind Taste Test: Participants are presented with two unmarked cups containing Pepsi Zero Sugar and Coke Zero Sugar.
Taste and Decide: Participants sample both cups taking their time to decide which they prefer.
Make Your Choice: Participants select their favorite cola triggering unique celebratory moments for those with great taste.
Score Pepsi: Pepsi will reward all participants with free Pepsi Zero Sugar because even those with questionable taste deserve a second chance.
