Turn Your Listings into Buyers

Research and best practice show that every listing you market should be driving in another client. If you find your listings are not resulting in at least one new client, you may be working too hard! Forget the tired myth that open houses are just for weekend window shoppers. This hands-on workshop will show you how to turn a simple open house into a high-ROI lead generation machine, based on the most current top agents nationwide. Whether you’re brand new to real estate or looking to sharpen your edge, this session walks you through a proven five-step planning system—designed to maximize traffic, capture qualified leads, and build lasting business. You'll learn how to pick the right property, attract serious buyers (and future sellers), and follow up like a pro—because the real money is in what happens after the last guest leaves.

Participants will walk away from the session with: A step-by-step open house system they can implement immediately Scripts, tools, and marketing materials that drive attendance and engagement Proven techniques for capturing lead info with both paper and digital sign-ins A clear strategy for follow-up that turns traffic into transactions Templates for flyers, social media posts, scorecards, and more Join us and get equipped to host open houses that don't just show homes—they grow your business.

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