Branding Strategy 101

The Lamar State College Port Arthur Small Business Development Center (SBDC) invites small business owners, entrepreneurs, and marketing professionals to attend “Branding 101: Build a Brand That Brings in Business,” a Lunch & Learn event on Tuesday, May 14, 2025, from 11:30 a.m. to 1:00 p.m. at The Office Downtown, 701 W. Division Street, Orange, TX 77630.

Branding is far more than just a logo or color palette — it’s the overall impression your business creates through messaging, visuals, customer experience, and more. It’s how people feel about your business and what they remember about it. A strong brand is built intentionally to attract the right audience and earn their trust. In this informative and practical Lunch & Learn, you’ll explore what branding really means, how it differs from marketing and advertising, and why it’s essential for your business success.

You’ll learn:

• What branding is — and why it matters
• How a strong brand can drive revenue and customer loyalty
• Steps to create or improve your brand
• Free and affordable tools to support your branding efforts
• How AI can help you build your brand more efficiently

This session is led by Dani Nicholson, owner of Lumiere Strategic Marketing. With over 16 years of experience from creative roles to executive leadership, Dani has helped organizations build market-leading brands that attract loyal customers, drive growth, and earn recognition. Her work has propelled businesses, nonprofits, and public institutions toward greater visibility and long-term success.

Lunch will be provided, and registration is requested.

Also check out other Business events in Orange.