Cutting-edge AI strategies to transform your business

Registration and networking: 9–9.30am

Workshop: 9.30–11.30am

Artificial Intelligence (AI) isn’t just another tool - it’s a business advantage. In this focused workshop, we’ll unpack how consultants, freelancers, marketers, and small business owners can use AI to drive growth, improve efficiency, and deliver better results for business success. 

Rather than wading through apps or trends, you’ll get a strategic blueprint for how to embed AI into the way you work - from planning and content to sales and service. Whether you’re a solo operator or leading a small team, this session will help you think bigger, move faster, and lead smarter. 

Designed for time-poor professionals who want to stay ahead, this session covers:

• strategic ways to use AI across your business

• how to audit your current workflow and identify high-leverage points for AI 

• the biggest AI misconceptions holding small businesses back 

• practical AI strategies that save time, reduce workload, and improve quality 

• how to combine AI with automation tools for better delivery and client experience 

• an action plan to trial, implement, and measure your AI impact. 

Come prepared with:

• a pen and paper
• all your AI challenges and questions.

Brisbane City Council, with Social Mediology, is delivering this free workshop to support local businesses to grow and thrive.

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Kate vanderVoort is Founder and CEO of Social Mediology and the AI Success Lab and host of the AI Grapple Podcast. She is a digital strategy expert with more than 30 years’ experience in online and offline marketing and business development. For 15 years she has specialised in growing and activating online customer communities on social media and more recently, works with companies to integrate AI into their marketing and customer journey.

Kate is a sought-after speaker, trainer, and coach who has worked with more than 3,000 companies across various industries. She holds a Cert IV in workplace training, a degree in social work, and has completed the Australian Institute of Company Directors’ Company Directors Course. Kate was named a 'Community Digital Champion’ by the Queensland Government and was one of just 5 Global Trainers with Facebook in the launch of their Community Manager Certification Program. She is passionate about the intersection between humanity and technology and helping people to navigate the challenges and opportunities ahead.

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