Is your message getting lost in the noise? Whether you're promoting a service, launching a product, or engaging your community, your message must resonate with the right audience. This immersive seminar empowers participants to craft compelling, audience-focused communication that drives engagement, action, and results.
Built on a strategic foundation, participants will leverage their completed Business Model Canvas to clarify value propositions, define audience segments, and design messaging that aligns with customer needs and brand identity. Through a blend of interactive workshops, real-world frameworks, and hands-on practice, you'll leave with messaging tools ready for immediate application.
Prerequisite
Participants must complete a Business Model Canvas prior to the seminar. This will provide the strategic context for identifying target audiences, refining the value proposition, and tailoring effective messages.
Key Takeaways
Identify and define clear audience personas using strategic inputs
Identify and articulate a compelling value proposition that resonates with each audience
Craft persuasive, structured messages using emotional and logical appeals
Select and coordinate message delivery across optimal platforms
Align messaging with brand voice and customer journey touchpoints
Measure and refine messages based on feedback and performance analytics
Presenter: Agnes Lan, MBA, P.Eng, VP, Sales and Principal Consultant at Change Connect
Registration Required:
https://bit.ly/YSpaceNorth-Crafting_Relevant_Messages_workshop
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