In an increasingly competitive education landscape, effective marketing is essential for schools to attract pupils, secure funding, and ensure long-term sustainability. Falling pupil numbers and growing financial pressures mean every school needs to stand out, clearly communicating its strengths, values and impact to parents and the wider community. Strong, consistent branding is the foundation that brings all these marketing efforts together—it’s what transforms individual communications into a recognisable identity that parents trust, remember, and choose.
Join Schools North East for an interactive workshop designed specifically for school business professionals who want to understand how AI can accelerate and enhance strategic school marketing.
Delivered by Dr Kimberley Hardcastle, Assistant Professor in Marketing at Northumbria University, this session blends marketing theory with practical, real-world tools. You’ll learn how to develop a compelling school brand, use AI to refine your message, and create a strategic marketing plan that delivers results.
What You’ll Learn?
- The foundations of an effective school marketing strategy
- How to define and communicate what makes your school unique
- Practical ways AI can help streamline and strengthen your marketing
- How to ensure your website and comms reflect your school and speaks to your community
- Real-life examples and ready-to-use ideas to take back to your school
- How to create and maintain a strong, consistent brand identity
Who Should Attend?
School Business Professionals, Marketing Leads, Head Teachers, and anyone responsible for promoting their school’s vision and values.
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