The Pepsi Challenge

It’s true - Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves Pepsi revived The Pepsi Challenge earlier this year.

After over a dozen stops so far Pepsi Zero Sugar is the preferred cola in 100% of Pepsi Challenge markets including a seismic result last week in Coke’s hometown of Atlanta where 58% of Atlantans preferred PZS! Pepsi Zero Sugar isn’t just winning at The Pepsi Challenge - the zero-sugar cola is seeing a 25% purchase increase vs. a year ago*.

Now New Yorkers have the chance to step up take the challenge and see for themselves that Pepsi Zero Sugar tastes better. The Pepsi Challenge will be LIVE at locations across the city including Yankee Stadium Queens Night Market 9th Ave Food Festival and Smorgasburg Prospect Park between May 16 – 18.

WHERE & WHEN:              Yankee Stadium at 1 E 161st St Bronx

·      May 16

·      5 – 8 p.m. ET

Queen’s Night Market at 47-01 111th Street Queens

·      Parking lot behind the New York Hall of Science in Flushing Meadows Corona Park

·      May 17

·      4 p.m. – 12 a.m. ET

9th Ave International Food Festival at 629 Ninth Ave New York

·      9th Avenue (42nd-57th Streets)

·      May 17 & 18

·      10 a.m. – 6 p.m. ET

Smorgasburg Prospect Park at Prospect Park Breeze Hill Brooklyn

·      May 18

·      11 a.m. – 6 p.m. ET

Also check out other Festivals in New York.