The Pepsi Challenge is Coming to New Haven Apizza Feast

On Friday September 12 from 4 – 10 PM ET The Pepsi Challenge will be at the 10th Annual Apizza Feast inviting locals to see if they prefer Pepsi Zero Sugar over Coke Zero Sugar. After all a slice of New Haven's famous apizza deserves a perfect cola pairing and that’s Pepsi. 

It’s true – Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves Pepsi revived The Pepsi Challenge earlier this year.

After over a dozen stops so far Pepsi Zero Sugar is the preferred cola in 100% of Pepsi Challenge markets! Pepsi Zero Sugar isn’t just winning at The Pepsi Challenge – the zero-sugar cola is seeing a 25% purchase increase vs. a year ago.

Now New Haven has the chance to step up take the challenge and see for themselves that Pepsi Zero Sugar tastes better.

Further key dates and information are as follows:

WHAT: Celebrating its 50th anniversary the Pepsi Challenge is back showcasing the refreshing and better-tasting Pepsi Zero Sugar. This multi-market tour lasting through October invites everyone to see if they prefer Pepsi Zero Sugar over its zero-sugar rival.

WHERE & WHEN:        

Guinness World Records attempt for the World’s Largest Pizza Party @ New Haven Green (250 Temple St. New Haven CT 06511)

9/12: 4 – 7 PM ET

Tickets required

10th Annual A-1 Toyota Apizza Feast @ New Haven Green (250 Temple St. New Haven CT 06511)

9/12: 7 – 10 PM ET

HOW IT WORKS:

Blind Taste Test: Participants are presented with two unmarked cups containing Pepsi Zero Sugar and Coke Zero Sugar.

Taste and Decide: Participants sample both cups taking their time to decide which they prefer.

Make Your Choice: Participants select their favorite cola triggering unique celebratory moments for those with great taste.

Score Pepsi: Pepsi will reward all participants with free Pepsi Zero Sugar because even those with questionable taste deserve a second chance.

You may also like the following events from The Pepsi Challenge :

• This Saturday, 13th September, 04:30 pm, The Pepsi Challenge Touching Down in Berkeley for the Cal vs. Minnesota Football Game! in Berkeley