The Pepsi Challenge Touching Down in Berkeley for the Cal vs. Minnesota Football Game!

It’s true – Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves Pepsi revived The Pepsi Challenge earlier this year.

After 30+ stops so far Pepsi Zero Sugar is the preferred cola in 100% of Pepsi Challenge markets! Pepsi Zero Sugar isn’t just winning at The Pepsi Challenge – the zero-sugar cola is seeing a 25% purchase increase vs. a year ago*.

Now Berkeley has the chance to step up take the challenge and see for themselves that Pepsi Zero Sugar tastes better.

Further key dates and information are as follows:

WHAT: Celebrating its 50th anniversary the Pepsi Challenge is back showcasing the refreshing and better-tasting Pepsi Zero Sugar. This multi-market tour lasting through October invites everyone to see if they prefer Pepsi Zero Sugar over its zero-sugar rival.

WHERE & WHEN: Cal vs. Minnesota Football Game at California Memorial Stadium (2227 Piedmont Ave Berkeley CA 94720)

9/13 from 4:30 – 8:30 PM PT

HOW IT WORKS:

Blind Taste Test: Participants are presented with two unmarked cups containing Pepsi Zero Sugar and Coke Zero Sugar.

Taste and Decide: Participants sample both cups taking their time to decide which they prefer.

Make Your Choice: Participants select their favorite cola triggering unique celebratory moments for those with great taste.

Score Pepsi: Pepsi will reward all participants with free Pepsi Zero Sugar because even those with questionable taste deserve a second chance.