Creating a Digital Marketing Strategy for Your Arts Organization

In today’s digital landscape, having a strong online presence is essential for nonprofit arts organizations to engage audiences, increase visibility, and drive support. This interactive professional development session will guide you through the critical steps in creating a comprehensive digital marketing strategy tailored to your organization’s unique mission and goals.

Participants will explore key topics such as data analytics, media planning and industry trends . Through hands-on exercises and real-world examples, attendees will learn how to leverage digital tools and platforms to effectively promote events, fundraise, and build lasting relationships with supporters.

By the end of the session, participants will leave with a customized digital marketing framework and actionable strategies to enhance their organization’s impact in the community. Whether you're a small team with limited resources or a more established organization looking to refine an existing strategy, this session will provide the insights and tools needed to maximize your digital outreach.

Speakers: Grapeseed Media

Intended Audience – Arts Organization Staff

• Marketing and communications staff
• Executive directors and development professionals
• Social media managers and content creators
• Anyone responsible for audience engagement and outreach in a nonprofit arts organization

Key Takeaways

• Discover what makes an effective marketing and digital media foundation rooted in Search, Social and Programmatic Media best practices
• Thoroughly understand the current digital media and arts marketing landscape to advance current digital media efforts
• Create your own media plan in an interactive session inclusive of selecting the most powerful components, such as: media channels, creative messaging, targeting tactics, goals and more
• Harness the tools to effectively measure campaign performance and read reports for future campaign optimizations

Session: 1:00pm - 5:00pm ($35 | Free for ArtPride Members with Promo Code)
Networking Reception: 5:00pm - 6:00pm (Free for all attendees)

Also check out other Business events in New Brunswick, Arts events in New Brunswick.