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Digital Marketing along with Google Certification

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Digital Marketing along with Google Certification




4 Days Digital Marketing Course with Google Certification By Mr. Navpreet Singh | Ex-Google, Ex-Uber


Dates 1, 2, 8 and 9 July 2017. (Weekend Batch - Sat Sun)

Registration Fees - 7500/-

Early Bird Discount - 6500/-

Register Here - https://goo.gl/r2USvu


You will get a 360-degree exposure of Google Pay per Click network, analytics and an in-depth understanding of major aspects of Google advertising network like Search, Display, Mobile, and Video along with interpretation skills for analytics.
After completing this course:

You will be able to ideate and execute Google campaigns using different channels like Search, Mobile, Display, and Video. You will internalize different strategies for optimizing your campaigns and improve ad quality. By the end of this course, you will have a solid grasp of Google AdWords network and you will be job ready.


COURSE CURRICULUM:
Day 1


9 am: Registration

(Grab your seats, get your laptops connected to the wifi)


9:30 am: Ice - Breaking Session

10 - 12.00 pm: Introduction to Digital Marketing & Its Strategy

Why Digital Marketing?
Different channels for Digital Marketing
Case study on setting up a digital Plan
Introduction to PAID, Earned, Owned Media

12:00 pm - 2:00 pm : Search Engine Optimisation (SEO)

Search Engine Algorithms
Understand the major functions of a Search Engine
What is SEO and its need?
How to find/choose relevant keywords
Using tools and competitor analysis to find the keywords to optimize the website
On-page optimisation
Off-Page optimisation
SEO
Case Study Discussion on SEO

2.00 - 2:45 pm: Lunch

2:45 - 5:30pm : SEM : Google Adwords/PPC (Google Certification Training)

Introduction to AdWords
Account Structure
Keywords research and Match Types


Day 2

10:00 - 1.00pm : SEM : Google Adwords/PPC (Google Certification Training)

Creating Text and Search Ads
Ad Extensions
Display Ads
Display Targeting
Campaign Types and Settings


Account creation (Activity)



1 - 1:45 pm: Lunch


1.45 - 4.00pm : SEM : Adwords Search Advertising


Introduction to Search
Keywords and Match Types
Creating Search Ads
Advertising Metrics
Bidding and Bid Modifiers
Quality Score
Adwords (Case Study)

4.00 - 5.30 pm: Web Analytics

What is Google Analytics?
Understand how Google Analytics can be used for better understanding of Consumer Behavior.

Day 3

9:30 am - 11:30pm: Social Media Marketing

Why Social Marketing
Social media advantages & other touch-points
Selling on social media and content formats

11:30 Pm - 1pm: Social Media Marketing Plan

Group Hands-On Activity & Presentation (Activity)

1 - 1:45 pm: Lunch

1:45 - 4:30 pm: Facebook

Engaging with fans on Facebook and growing organically
Advertising On Facebook – Creating And Running An Ad
Facebook Insights – Understanding important metrics to measure audience engagement
Ad Manager On Facebook
Business Manager on Facebook

4:30 -4:45 pm: Snacks

4:45 - 5:30 pm: Facebook Insights

Day 4

10:00 - 11.30 am: Twitter & LinkedIn Ads

Twitter Ads & Analytics
LinkedIn Advertising - Ad Types

11.30 - 1.00 pm: Instagram Marketing & Case Study Discussion

Why We Need Instagram – And a different approach as compared to Facebook!
Advertising On Instagram – Running Ads & Understanding Ad Formats
How to become an Instagram influencer
Content Marketing + Influencer

1 - 1:45 pm: Lunch

3.00 - 4.00 pm: Email Campaign

Email Marketing advantages and When to use it
How to create an Email Marketing list
Using MailChimp (Hands-On Activity)
How to develop an email list

4:00 - 4:15 pm: Doubts over Snacks

4:15pm - 5:15pm: Digital Marketing Plan

Group Hands-On Activity & Presentation (Major Hands-On Activity)

5:15 pm - 5:30 pm: Certificate Distribution

Address:
Hiranandani Institute of Learning
3rd Floor, Knowledge Park, Business Park, Hiranandani Gardens, Powai, Mumbai, Maharashtra 400076


Contact Details for Workshop:
Phone: 9773407804
Email: connect | webind ! in

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