4 Days Digital Marketing Course with Google Certification By Mr. Navpreet Singh | Ex-Google, Ex-Uber
Dates 1, 2, 8 and 9 July 2017. (Weekend Batch - Sat Sun)
Registration Fees - 7500/-
Early Bird Discount - 6500/-
Register Here -
https://goo.gl/r2USvu
You will get a 360-degree exposure of Google Pay per Click network, analytics and an in-depth understanding of major aspects of Google advertising network like Search, Display, Mobile, and Video along with interpretation skills for analytics.
After completing this course:
You will be able to ideate and execute Google campaigns using different channels like Search, Mobile, Display, and Video. You will internalize different strategies for optimizing your campaigns and improve ad quality. By the end of this course, you will have a solid grasp of Google AdWords network and you will be job ready.
COURSE CURRICULUM:
Day 1
9 am: Registration
(Grab your seats, get your laptops connected to the wifi)
9:30 am: Ice - Breaking Session
10 - 12.00 pm: Introduction to Digital Marketing & Its Strategy
Why Digital Marketing?
Different channels for Digital Marketing
Case study on setting up a digital Plan
Introduction to PAID, Earned, Owned Media
12:00 pm - 2:00 pm : Search Engine Optimisation (SEO)
Search Engine Algorithms
Understand the major functions of a Search Engine
What is SEO and its need?
How to find/choose relevant keywords
Using tools and competitor analysis to find the keywords to optimize the website
On-page optimisation
Off-Page optimisation
SEO
Case Study Discussion on SEO
2.00 - 2:45 pm: Lunch
2:45 - 5:30pm : SEM : Google Adwords/PPC (Google Certification Training)
Introduction to AdWords
Account Structure
Keywords research and Match Types
Day 2
10:00 - 1.00pm : SEM : Google Adwords/PPC (Google Certification Training)
Creating Text and Search Ads
Ad Extensions
Display Ads
Display Targeting
Campaign Types and Settings
Account creation (Activity)
1 - 1:45 pm: Lunch
1.45 - 4.00pm : SEM : Adwords Search Advertising
Introduction to Search
Keywords and Match Types
Creating Search Ads
Advertising Metrics
Bidding and Bid Modifiers
Quality Score
Adwords (Case Study)
4.00 - 5.30 pm: Web Analytics
What is Google Analytics?
Understand how Google Analytics can be used for better understanding of Consumer Behavior.
Day 3
9:30 am - 11:30pm: Social Media Marketing
Why Social Marketing
Social media advantages & other touch-points
Selling on social media and content formats
11:30 Pm - 1pm: Social Media Marketing Plan
Group Hands-On Activity & Presentation (Activity)
1 - 1:45 pm: Lunch
1:45 - 4:30 pm: Facebook
Engaging with fans on Facebook and growing organically
Advertising On Facebook – Creating And Running An Ad
Facebook Insights – Understanding important metrics to measure audience engagement
Ad Manager On Facebook
Business Manager on Facebook
4:30 -4:45 pm: Snacks
4:45 - 5:30 pm: Facebook Insights
Day 4
10:00 - 11.30 am: Twitter & LinkedIn Ads
Twitter Ads & Analytics
LinkedIn Advertising - Ad Types
11.30 - 1.00 pm: Instagram Marketing & Case Study Discussion
Why We Need Instagram – And a different approach as compared to Facebook!
Advertising On Instagram – Running Ads & Understanding Ad Formats
How to become an Instagram influencer
Content Marketing + Influencer
1 - 1:45 pm: Lunch
3.00 - 4.00 pm: Email Campaign
Email Marketing advantages and When to use it
How to create an Email Marketing list
Using MailChimp (Hands-On Activity)
How to develop an email list
4:00 - 4:15 pm: Doubts over Snacks
4:15pm - 5:15pm: Digital Marketing Plan
Group Hands-On Activity & Presentation (Major Hands-On Activity)
5:15 pm - 5:30 pm: Certificate Distribution
Address:
Hiranandani Institute of Learning
3rd Floor, Knowledge Park, Business Park, Hiranandani Gardens, Powai, Mumbai, Maharashtra 400076
Contact Details for Workshop:
Phone: 9773407804
Email:
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