In this breakout session you will:
- Understand the tangible and intangible benefits of loyal residents, from increased retention to reduced marketing expenses.
- Learn how you play a key part in creating an environment that fosters trust and encourages resident loyalty.
- Gain practical insights into Katie’s 5-step formula for building long-term resident relationships that drive retention and satisfaction.
About this Session:
In an era where customer interactions are becoming increasingly digital and impersonal, cultivating loyalty among your residents has never been more critical—or more challenging. Loyal residents do more than just renew their leases; they become ambassadors for your property, refer others, and help reduce your marketing costs. So, how can you turn casual renters into devoted, long-term residents? The answer lies in T.R.U.S.T.
Join Katie Rigsby in this engaging session as she reveals the value of customer loyalty and walks you through her proven five-step framework for building stronger, more meaningful relationships with your residents. You’ll leave equipped with actionable strategies to boost retention rates and occupancy while creating a community that residents are proud to call home.
About the Speaker:
Katie Rigsby, CAPS, CAM, CALP, is a seasoned multifamily expert with a 24-year career in residential property management. With a diverse background as a Leasing Professional, Property Manager, multi-site supervisor, and senior executive, she has overseen a multimillion-dollar budget, 200 employees, and a vast real estate portfolio. Katie holds Certified Apartment Portfolio Supervisor, Certified Apartment Manager, and Certified Apartment Leasing Professional credentials from the National Apartment Association, where she actively contributes as an NAAEI Advanced Facilitator.
Currently, as the President and CEO of Katie Rigsby Inspires, LLC, she offers consulting services and education to enhance property management professionals' skills in customer service, sales, marketing, leadership, and Fair Housing compliance. Engaged in industry associations, a licensed Louisiana Realtor, and recognized by Toastmasters International, Katie is dedicated to delivering engaging and inspirational learning experiences with a side of humor.�
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