Unlocking Your Influence in the Age of AI with MIMA x Maha Abouelenein

Your personal brand is way more than your job title. It’s your reputation, influence, and your most powerful career asset. In a world where AI and automation are continuously changing the game, how can marketers and communicators showcase their relevant skills and continue to stand out?

This interactive session with internationally recognized author and speaker, Maha Abouelenein, will provide a proven playbook to help you establish a clear, authentic, and future-proof brand that fuels both personal and professional growth. Not only will you have the chance to hear from Maha directly, but you'll walk away with a free copy of her bestselling "7 Rules of Self-Reliance" filled with real strategies to help you build resilience, trust yourself and lead with purpose.

What to Expect

MIMA's August keynote event is focused on helping our community of strategy leaders (and aspiring leaders) get the most out of your Q4 efforts so you can set yourself up for long-term, industry success and step into annual review season with confidence and a clear story for the value you bring.

Thanks to our sponsors at 24 Seven Talent, we'll have space to gather and mingle before and after the keynote, as well as food and drinks to fill your stomachs while you flex your minds.

Who It's For

This session is designed for established professionals who bring 7+ years of experience to their industry, including:

• consultants and independent contributors who need help highlighting their individual expertise and impact
• mid- to senior-level managers who are ready to break through to the next tier of influence

• leaders who are guiding their team on pathways to professional development and growth

What You'll Gain

In addition to the opportunity to meet-and-greet with our speaker (and even have a copy of her bestselling book signed), you'll walk away with knowledge on how to:

• Define your core message based on your experience and skills
• Position yourself as an expert with a clear, memorable brand story that cuts through digital noise with a personal mission statement designed to guide your next moves
• Build a "Personal Board of Directors" to be advocates and guides along your journey
• Update your networking strategies and digital tools to grow your professional circle of influence —whether remote or in person
• Develop compelling thought leadership, choosing the right platforms and building a consistent, engaging presence
• Solidify your online presence, website, and bio for credibility—and learn how to optimize your digital footprint to stay relevant in the AI era
• Lean into human skills like storytelling, empathy, and authenticity, which are your biggest differentiators in a world of automation

MIMA is a community marketing, content and creative leaders who are driven to push the industry forward. From the dawn of dot com to the emergence of social strategy to Google's first neural network – for 25 years, MIMA has been here shining a light on what strategists need to know about what's next and connecting the curious minds who are facing new challenges head on.

Our mission is simple: build a stronger, smarter industry in Minnesota through events that expand our collective knowledge, illuminate emerging technologies and techniques, and amplify the unrivaled talent in MN. Ready to shape the future together?

Thanks to 24 Seven Talent for supporting Twin Cities marketing leaders!

24 Seven partners with companies to get marketing, creative, and digital work done by providing the right talent, innovation, and insights. Alongside traditional staffing solutions for contract and direct hire positions, 24 Seven offers a robust suite of expanded global services, including AI consulting, embedded teams, a creative agency for outsourced projects, executive recruitment, a community for top marketing leaders, and retail and experiential activation support. We combine our deep recruitment knowledge with proprietary AI-powered tools to ensure precision matching between talent and clients. Through this strategic approach, 24 Seven delivers high-impact, efficient, and customized talent solutions for your ongoing business needs.

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