Next Level ChatGPT: Advanced Strategies for Marketers

This isn’t just another basic talk on ChatGPT - we’re taking it to the next level with David Erickson and Lori Ryan. In addition to sharing how they’re using GPTs for clients and themselves, they’ll also demonstrate how to build your own custom GPT.

This session will dive deep using real-world examples, live demonstrations, and plenty of actionable tips and techniques to aid in both strategic communications and marketing, as well as more mundane but useful applications.

Key takeaways:

• How Large Language Models such as ChatGPT and Gemini work, and their strengths and limitations, to understand how to get the most value out of them.
• Learn how to build your own custom GPT to support marketing, messaging, content creation efforts, and more.
• How to use ChatGPT as a thought partner to help you troubleshoot or brainstorm ideas.
• Move beyond prompts into natural conversation to get more useful results.

David Erickson
David Erickson has been doing digital marketing since the Jurassic Period. He is the Senior Director of AI & Emerging Technology at Tunheim, a Twin Cities public relations and public affairs agency, where he also leads the firm’s digital marketing practice.

He is passionate about generative AI and its disruption of how people discover brands, companies, and the solutions to their problems. Using equal parts content and technology, he has helped clients build audiences across all sectors, including retail, food & beverage, restaurant, sports, agriculture, healthcare, professional services, software & technology, and manufacturing.

Lori Ryan

Lori Ryan is the founder of Lorignite, where she helps people stop overthinking AI and start using it in ways that actually make life easier. With a background that blends Emmy-winning journalism, Fortune 100 tech implementation, and early app innovation, Lori bridges the gap between curiosity and confidence.

Whether you’re just starting or already dabbling, Lori’s signature style breaks it down in a warm, human way that sticks. If you’ve ever thought, “It’s not that good” or “I don’t need it,” she’ll open your eyes to simple shifts that change everything.

Improving is a modern digital services company that offers IT consulting, software development, and agile training across the globe.

8:00 am - Networking/Coffee & Breakfast (bagels, cream cheese, & bacon)

8:25 am - Welcome/Announcements

8:30 am - Presentation

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