Unlock the Power of Packaging: From Shelf to Sale

Join award-winning graphic designer Amy Decker for an exclusive workshop that will transform how you think about product packaging. With over 25 years of experience working with Fortune 100 and 500 brands as well as innovative startups, Amy brings real-world expertise to help entrepreneurs master the art and science of effective packaging design.

In this dynamic 1.5-hour session, you’ll discover how strategic packaging can become your product’s silent salesperson. Through an in-depth local case study featuring a fellow BizStarts entrepreneur, Amy will reveal the crucial elements that make packaging work harder for your brand.

What You’ll Learn:

• The psychology behind consumer purchasing decisions and how to leverage it
• Essential steps in the packaging design process, from concept to execution
• Critical questions to ask during development to ensure market success
• How to avoid costly mistakes and maximize your packaging investment
• Proven strategies that help products stand out in today’s competitive retail environment

Whether you’re launching a new product or looking to refresh your existing packaging, this workshop will equip you with the insights and tools needed to make informed decisions that drive sales.

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