H-D HOMECOMING® KICKOFF PARTY & Military Appreciation Day
FREE LIVE MUSIC. NO COVER. JUST SHOW UP.
THIS. IS. IT. The party that kicks off the most legendary weekend of the summer is going down at the Harley-Davidson Museum—and you do NOT want to miss it.
Motorcycles lining the campus.
Live music that’ll shake your soul.
Nonstop action from sunup to lights out.
Buckcherry headlining the Rockford Fosgate® Stage, with Sons of Sconnie and Hippies & Cowboys bringing the heat before them. And that’s just the music.
PLUS: It’s Military Appreciation Day.
Veterans and active-duty members in attendance will receive a special gift in honor of their service. It’s our way of saying thank you—and making sure you feel the love from the H-D community.
ALL-DAY CAMPUS TAKEOVER
Explore the H-D Museum, shop exclusive merch, preview the 2025 lineup, and feast your eyes on custom bikes, trucks, and gear. From the V-Twin Visionary Showcase to the LiveWire® Experience, this is where innovation meets adrenaline.
Live Music Lineup (Rockford Fosgate® Stage).
Sons of Sconnie – 4:30 p.m.–7 p.m.
Hippies & Cowboys – 7:50 p.m.–8:50 p.m.
HEADLINER: Buckcherry - 9:30 p.m.–11 p.m.
All-Day Activities on Campus:
H-D Museum (10 a.m.– 8 p.m.): Discover the world’s only Harley-Davidson Museum—where history, engineering, and culture come to life. Don’t miss special exhibits like This Is Me and EZY RYDERS and enhance your visit with a guided tour.
H-D® Shop (10 a.m. - 9 p.m.): Grab exclusive gear and custom merch.
H-D® Factory Outlet (10 a.m.– 8 p.m.): Score end-of-season and discontinued products.
New Product Showroom (10 a.m.– 8 p.m.): Preview the 2025 models, including all-new CVOs.
Official H-D Membership Check-In (10 a.m.– 8 p.m.): H.O.G.® members claim your keepsake + ride challenge gift.
Homemade in Milwaukee Custom Bike Build Display (10 a.m.–10 p.m.): View six one-of-a-kind local builds.
MOTOR® + Can Room (10 a.m.–10 p.m.): Enjoy food, drinks, and chill plaza vibes.
Food Trucks (11 a.m.–10 p.m.): Local favorites on-site: MOTOR® Smokehouse, Roast Coffee Kiosk, Nadi Plates, Romero’s Tacos, Say Cheese
Featured Experiences:
V-Twin Visionary Bike Showcase (10 a.m.–6 p.m.): V-Twin Visionary shows off the best custom bikes across all platforms.
Rockford Fosgate® Audio Experience (10 a.m.–6 p.m.): Experience Rockford Fosgate’s all-in-one motorcycle audio solutions for your Harley-Davidson, featuring purpose-built amplifiers and speakers that enhance the soundtrack of your journey.
Dunlop® Tires Booth (10 a.m.–6 p.m.): For over 40 years, Dunlop tire engineers have worked with Harley-Davidson to develop tires that meet the stringent performance standards established by Harley-Davidson.
SP™ Connect: H-D® Phone Cases, Wallets + Mounts Showcase (10 a.m. - 6 p.m.): Be the first to get the Officially Licensed Harley-Davidson® Phone Cases – precision-engineered, drop-tested, and designed to match the power and style of your ride.
H-D™ Trucks Display (10 a.m.–6 p.m.): Feast your eyes on the Harley-Davidson Ford F 250 and GMC Sierra 1500, each constructed with a premium suspension lift system, FOX shocks, custom wheels, Harley-Davidson badging, and a luxurious custom interior that screams innovation.
Wisconsin Lottery® Activation (10 a.m.–6 p.m.): Learn more about how the Wisconsin Lottery enriches communities statewide.
H-D® Insurance Booth (10 a.m.–6 p.m.): For over 20 years, riders have trusted Harley-Davidson® Insurance to help protect them and their motorcycles. Stop by for Free quotes, free giveaways, and a chance to win awesome prizes!
The LiveWire® Homecoming Experience (10 a.m. - 8 p.m.): Get an inside look at what’s next from the team behind the S2 Del Mar, Mulholland, and Alpinista.
STACYC™ Experience & Demos (10 a.m. - 8 p.m.): Check out STACYC’s full lineup of electric balance bikes. We’re bringing the fun for the whole family.
Mission Foods® Sampling Experience (12 p.m. - 8 p.m.): Stop by for a photo opportunity and a free sample bag of our Mission Racing Style Tortilla Chips.
EagleRider Rentals & Tours (10 a.m.–8 p.m.): Our partners at EAGLERIDER will get you up to speed on all things H-D rentals, tours, and experiences.
Special Activations:
The Skin Museum Tattoos (12 p.m.–8 p.m.): Award-winning artists, all styles & skin tones. Minimum age requirement: 18 years.
Ives Brothers Wall of Death (3 p.m.–9 p.m.): Jaw-dropping stunt show.
Twisted Tea® Experience (3 p.m.–8 p.m.): Prizes, photo ops, and giveaways.
Shanky’s Whip™ Lounge (2 p.m.–11 p.m.): Whiskey sampling + 10ft animatronic ostrich photo op. Minimum age requirement 21+ years for sampling
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