Wrap up the weekend with the Brunch & Bike Show at the H-D Museum! Enjoy pancakes, bacon from the legendary H-D smoker, and Milwaukee-style brunch drinks while checking out custom ride-in bikes. Roll in hungry, ride out happy.
All-Day Activities on Campus:
H-D Museum (10 a.m.– 5 p.m.): Discover the world’s only Harley-Davidson Museum—where history, engineering, and culture come to life. Don’t miss special exhibits like This Is Me and EZY RYDERS and enhance your visit with a guided tour.
H-D® Shop (10 a.m. - 5 p.m.): Grab exclusive gear and custom merch.
H-D® Factory Outlet (10 a.m.– 5 p.m.): Score end-of-season and discontinued products.
New Product Showroom (10 a.m.– 5 p.m.): Preview the 2025 models, including all-new CVOs.
Official H-D Membership Check-In (10 a.m.– 5 p.m.): H.O.G.® members claim your keepsake + ride challenge gift.
MOTOR® + Can Room (10 a.m.– 5 p.m.): Enjoy food, drinks, and chill plaza vibes.
Food Trucks (10 a.m.– 5 p.m.): Local favorites on-site.
Featured Experiences:
V-Twin Visionary Bike Showcase (10 a.m.–5 p.m.) - V-Twin Visionary shows off the best custom bikes across all platforms.
Fishtailz Magazine Custom Motorcycle Showcase (10 a.m. - 5 p.m.): Fishtailz Magazine from Modesto, CA presents three custom motorcycle showcases.
Rockford Fosgate® Audio Experience (10 a.m.–5 p.m.) - Experience Rockford Fosgate’s all-in-one motorcycle audio solutions for your Harley-Davidson, featuring purpose-built amplifiers and speakers that enhance the soundtrack of your journey.
Dunlop® Tires Booth (10 a.m.– 5 p.m.) - For over 40 years, Dunlop tire engineers have worked with Harley-Davidson to develop tires that meet the stringent performance standards established by Harley-Davidson.
SP™ Connect: H-D® Phone Cases, Wallets + Mounts Showcase (10 a.m. - 5 p.m.): Be the first to get the Officially Licensed Harley-Davidson® Phone Cases – precision-engineered, drop-tested, and designed to match the power and style of your ride.
H-D™ Trucks Display (10 a.m.– 5 p.m.) - Feast your eyes on the Harley-Davidson Ford F 250 and GMC Sierra 1500, each constructed with a premium suspension lift system, FOX shocks, custom wheels, Harley-Davidson badging, and a luxurious custom interior that screams innovation.
Wisconsin Lottery® Activation (10 a.m.– 5 p.m.) - Learn more about how the Wisconsin Lottery enriches communities statewide.
H-D® Insurance Booth (10 a.m.– 5 p.m.) - For over 20 years, riders have trusted Harley-Davidson® Insurance to help protect them and their motorcycles. Stop by for Free quotes, free giveaways, and a chance to win awesome prizes!
The LiveWire® Homecoming Experience (10 a.m. - 5 p.m.): Get an inside look at what’s next from the team behind the S2 Del Mar, Mulholland, and Alpinista.
STACYC™ Experience & Demos (10 a.m. - 5 p.m.): Check out STACYC’s full lineup of electric balance bikes, we’re bringing the fun for the whole family.
Mission Foods® Sampling Experience (10 a.m. - 5 p.m.): Stop by for a photo opportunity and a free sample bag of our Mission Racing Style Tortilla Chips.
EagleRider Rentals & Tours (10 a.m.– 5 p.m.) - Our partners at EAGLERIDER will get you up to speed on all things H-D rentals, tours, and experiences.
Special Activations:
The Skin Museum Tattoos (10 a.m. – 5 p.m.): Award-winning artists offering custom ink. Minimum age requirement: 18 years
Division BMX Stunt Show (10:30 a.m. -3:30 p.m.): Jaw-dropping aerial and ground stunts.
Ives Brothers Wall of Death (11 a.m. – 4 p.m.): Live stunt show—up close and unforgettable.
Twisted Tea® Experience (12 p.m. – 4 p.m.): Prizes, photo ops & custom bike giveaway.
Shanky’s Whip™ Lounge (12 p.m. –5 p.m.): Whiskey samples + 10ft animatronic ostrich photo op.
Live Music Lineup (Main Plaza):
Crossfire – 11 a.m. –1:30 p.m.
The Playlist – 2 p.m.– 4 p.m.
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