Elevate & Evolve: Using Brand to Organize, Modernize and Monetize

As Badger Meter turns 120 years old and has moved through several acquisitions to expand how it helps customers measure water and form insights to enable action, the company has launched a brand reinvention effort to build a water technology platform known as BlueEdge™.

This water technology platform has allowed Badger Meter to present itself to customers and prospects as a unified collection of premium hardware and software. The session will not only share the creation journey of BlueEdge but also share how Badger Meter has taken this brand-centric Idea to the world with performance results attached.

Date: July 23rd
Time: 5:30pm - 7:30pm
Location: 161 S. 1st Street, Milwaukee, WI. 3rd Floor

Bill Blank is the Director of Global Marketing Communications at Badger Meter in Milwaukee, Wisconsin. Bill has spent 25 years on both "sides" of marketing including B2C days at GMR Marketing and B2B days at both Brady Corporation and Badger Meter. This mixed background grants Bill and his teams the ability to look at all marketing actions from both the creative perspective and the data perspective. Bill holds an undergraduate degree in Marketing from the University of Wisconsin - Whitewater where he was part of the Collegiate AMA team that laid the foundation for decades of domination for winning Collegiate Chapter of the Year. Bill also holds a Masters of Business Administration from Marquette