Financial Pro Forma Modeling: A Guide to Project Feasibility

Are you an emerging developer looking to understand project feasibility? Join us for a robust, hands-on workshop designed to help you master pro forma modeling—a critical tool for evaluating development projects, managing risk, and attracting funding.

You’ll walk away with a framework for turning business plans into reliable financial data that can guide smart decisions for real estate developments, acquisitions, and business expansions.

What You’ll Learn
Participants will gain:

• How to identify and gather inputs for a robust pro forma (land, hard/soft costs, financing terms).
• A deeper understanding of numerical financial projections.
• Tools for performing scenario and sensitivity analysis to assess risk.
• How to calculate and interpret key profitability metrics for investors and developers.
• Ways to leverage the pro forma as a strategic tool for risk management and profit protection.

Who Should Attend
This workshop is perfect for:

• Emerging developers
• Entrepreneurs & business owners
• Financial analysts
• Anyone interested in real estate development and project feasibility

Meet the Speaker
The session will be led by Brent Hooks, an experienced corporate strategy and finance officer with 15+ years of expertise in building, leading, and advising service-driven corporations. Known for his strong financial acumen and creative problem-solving, Brent specializes in turning complex data into actionable strategies that drive results.

Event Details

📅 Tuesday, October 14, 2025
⏰ 5:00 PM
📍 Downtown Memphis Commission | 114 N Main St, Memphis, TN
🎟️ FREE (registration required)
🅿 Street parking available, or paid parking at 85 N Front St.

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