Books & Bourbon, 29 January | Event in Mcallen | AllEvents

Books & Bourbon

Michael Wilson

Highlights

Thu, 29 Jan, 2026 at 07:00 pm

The Vineyard Wine Company

Advertisement

Date & Location

Thu, 29 Jan, 2026 at 07:00 pm (CST)

The Vineyard Wine Company

115 W Pecan Blvd, McAllen, TX 78501-9556, United States

Save location for easier access

Only get lost while having fun, not on the road!

About the event

Books & Bourbon
Books & Bourbon: A Night of Influence and Whiskey Discovery

Join us for an evening that blends the psychology behind Influence: The Psychology of Persuasion with the craftsmanship of fine whiskey. This monthly experience is designed for entrepreneurs, professionals, and leaders who want to better understand how decisions are shaped, how trust is built, and how ethical persuasion plays a role in leadership, business, and everyday life, all while enjoying great conversation and exceptional spirits.

Evening Highlights

As we have shared many bottles of whiskey and meaningful conversations during our Books & Bourbon gatherings, I want to make our next meetup a little more festive. For our Christmas bottle exchange, I am inviting everyone to bring a miniature bottle of their favorite whiskey. This adds a fun element to the evening and gives us all a chance to discover something new together.

Whiskey Tasting Experience

Begin the night with a curated whiskey tasting featuring a range of quality selections. Each pour reflects craftsmanship, patience, and intention, qualities that parallel the subtle mechanics of persuasion, influence, and decision-making we will examine throughout the evening.

Book Exploration: Influence: The Psychology of Persuasion by Robert Cialdini

Engage in thoughtful discussion around the core principles that shape human behavior and decision-making. Together, we will unpack concepts such as reciprocity, social proof, authority, commitment, and scarcity, and discuss how these principles show up in business, leadership, marketing, and relationships. The focus is on awareness, ethical application, and using influence responsibly.

Intentional Networking

Connect with entrepreneurs, professionals, and leaders in a relaxed but intentional setting. This is more than casual networking. It is an opportunity to build real relationships with people who value growth, clarity, and meaningful conversation.

A Year-Long Journey Begins

This gathering continues our 12-Month Bourbon & Whiskey Series, where each month we pair a carefully selected whiskey with a book that sharpens thinking and strengthens leadership. Each session builds momentum, creating an ongoing journey of learning, reflection, and connection.

Who Should Attend

Entrepreneurs, executives, veterans, marketers, coaches, and anyone interested in understanding human behavior, strengthening communication, and improving influence with integrity, all while enjoying quality whiskey and great company.

Additional Details

Participants must be 21 or older to participate in the whiskey tasting. Conscious enjoyment is encouraged.

Join us for Books & Bourbon: Where Influence Meets Intention.

Whether you are new to Influence or revisiting its ideas with a fresh perspective, this evening offers insight, connection, and practical awareness, one conversation and one sip at a time.

We look forward to seeing you there.


You may also like the following events from Michael Wilson:

Also check out other Business events in McAllen, Meetups in McAllen.

interested
Stay in the loop for updates and never miss a thing. Are you interested?
Yes
No

Ticket Info

To stay informed about ticket information or to know if tickets are not required, click the 'Notify me' button below.

Advertisement

Nearby Hotels

The Vineyard Wine Company, 115 W Pecan Blvd, McAllen, TX 78501-9556, United States
Get updates and reminders
Ask AI if this event suits you

Host Details

Michael Wilson

Michael Wilson

4 Followers

Are you the host? Claim Event

Advertisement
Books & Bourbon, 29 January | Event in Mcallen | AllEvents
Books & Bourbon
Thu, 29 Jan, 2026 at 07:00 pm