Blue Apple Books is honored to host a Book Release party on the evening of May 20 to celebrate Madison author Andy Crocker, whose second book, The Unconditionals: Five Timeless Values to Live Without Limits and Ignite Your Superpower.
After spending five years leading a team competing against Elon Musk and Jeff Bezos to return humans to the Moon—a once-in-a-lifetime opportunity that ended in heartbreak—aerospace engineer Andy Crocker found himself searching for what truly matters. That loss, coupled with the realization that his kids were nearly grown, sparked a desire to pass on the values he believes are essential for living a meaningful life. The Unconditionals is the result—a framework grounded in timeless principles to help anyone pursue personal fulfillment and well-being.
The Unconditionals introduces five core values—love, gratitude, integrity, accountability, and endeavor—as essential for personal fulfillment and growth, helping us live more fulfilled and successful lives—no matter what’s happening around us.
Combining timeless wisdom, scientific findings, and inspiring real-life examples, it illustrates how embracing these values unconditionally can transform our lives. More than a collection of quick fixes, it guides us to overcome self-limiting beliefs, cultivate resilience, and achieve our full potential. It teaches that who we are matters more than what we achieve and provides a clear, inspiring roadmap for living a meaningful, purposeful life.
About the Author:
Andy Crocker is an aerospace executive with three decades of experience building high-performance teams and leading ambitious projects, including NASA’s Human Landing System.
He holds degrees in engineering, humanities, management, and leadership and is an associate fellow of the American Institute of Aeronautics and Astronautics. His multidisciplinary educational background and diverse career shaped his unique perspective that led him to write The Unconditionals.
Andy looks forward to talking about what led to his writing this book, reading a brief excerpt, signing books, and visiting with party attendees!
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