Wine Business 101 | Saturday, May 31st at 11AM

Do you have a passion for the wine industry? Are you energized by your current job? Maybe you want to change careers to one you enjoy where the future is limitless?

Find out what opportunities exist in wine! Treat yourself to an informative discussion about the wine industry and the vast opportunities that could be open to you!

Learn from our resident 20-year industry expert and Master of Wine Student, Ian Blackburn, about the past - present - and future of this dynamic industry. This class is perfect for someone who is trying to break into the industry, as well as for those who are looking to expand their insight into the wine-drinking world.

Much like the rest of the world, the wine industry is rapidly changing due to the effects of globalization. Until the mid 19th century, the wine industry was a fragmented agricultural pursuit, primarily based on satisfying local needs. Now, this $20 billion-dollar industry has experienced mass consolidation and growth through technology and emerging markets around the world. This has both benefited the industry as well as created new concerns for the future of wine as we know it. Wine Business 101 will provide you with the proficiency to better understand, address, and maneuver these influential changes.

***This will be an In-person AND virtual class!***
Instructions on how to view the class via zoom will be sent about 48 hours in advance of the date.

From Importing, Distributing, Negotiating, Marketing, and Sales, to Wine Bars, Wine Retail, Wine Clubs, and Internet Wine Websites, if you're thinking of working in the wine industry, this is the class for you!

Rethink your career with some fresh information and ideas. The wine industry is booming and you will need this information to grow and thrive. Expand or completely reinvent your career with state-of-the-art information and fresh, enlightened ideas. With a flourishing wine industry, the knowledge gained from Wine Business 101 will help you cultivate a strong foundation and awareness of all things wine.

ABOUT IAN BLACKBURN

Ian discovered the wine industry at the ripe age of 21 while working for famous Chefs such as Thomas Keller and Joachim Splichal in Los Angeles’ top dining rooms. The discovery of wine and the massive need for wine knowledge quickly engulfed Ian’s life and his passion redirected his career from Restaurants and Hotels to Vineyards and Education. Soon enough in 1995, LearnAboutWine.com was born, becoming the first website dedicated to wine education.

With over 25-years of experience traveling the wine world, Ian is a published author (Wiley Publications, 2002), has 10 vintages of top level winemaking on his resume at Beekeeper Cellars and is considered one of the region's best wine educators. Ian’s push to evolve and his ability to pivot has produced a strata of new concepts such as, ZoomIntoWine.com (virtual education), Merchantofwine.com (the family’s online wine store), and now the return of in-person gatherings with LearnAboutWine.com - using all the great gathering spots in LA as potential venues.

LearnAboutWine.com | MerchantofWine.com | BeekeeperCellars.com

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