The Story Advantage: How Narrative Builds Growth

Date: Thursday 16th October

Time: 1:15pm – 6:00pm

Investment: £195 + VAT

Who Should Attend?

• SME owners and leaders looking to strengthen their brand positioning.
• Founders preparing for funding or exit who need to sharpen their investor story.
• Teams who want to align around a clear vision that drives performance.

Why attend?

In today’s crowded market, products and services alone don’t cut through. The businesses that win are the ones that sell a story. Stories shape how customers connect, how marketing drives growth, how investors decide, and how teams rally around a shared vision. They’re not just “nice to have” — they’re the foundation of brand loyalty, premium positioning, and long-term business value.

In this interactive masterclass, we’ll explore how to:

• Get your story straight — turning your business into a compelling narrative that resonates with customers and investors.
• Apply your story to growth — from marketing and sales to fundraising and team alignment.
• Use story as your ultimate competitive advantage to cut through noise, attract the right people, and fuel sustainable success.

Your Presenters

Creative strategist and brand builder. Ben has worked with some of the world’s biggest consumer brands to develop stories that cut through markets and create lasting impact.

Commercial leader and growth strategist. Sam helps SMEs and scale-ups shape their strategy and investment story to accelerate growth and unlock opportunity.

Special Guest Session | Authentic Leadership’ how a good story can demonstrate credibility and wins customers!

Prospective students and parents, phones away, Sacha Corcoran MBE from Big Creative Academy is going to deliver you one of her assemblies, telling you a student’s story!

This session will focus on how story telling is an underused tool by leaders to win customers and gain buy into your mission, vision and values. Less of the hard sell, more about evoking emotions, securing consumer buy in with a belief in your product and most importantly belief in you.

At a time where companies are judged not just on price and quality but also on our environmental, social and governance practices (ESG), consumers want to know more about the people at the top. What we stand for, who we are and why they should do business with us!

What makes this different?

• Hands-on guidance: Work with experienced advisors and directors from Evoke Management, who’ve supported hundreds of business leaders through growth, transition, and exit.
• Real conversations: Talk openly about your business, plans, and goals with people who understand the SME journey.
• Peer learning: Connect with like-minded business owners who are serious about building stronger, more valuable businesses.