The 2026 B2B Playbook: How to Leverage Brand, Performance and Embrace AI

Name: The 2026 B2B Playbook: How to Leverage Brand, Performance and Embrace AI
Start: 2025-11-06T10:00:00+00:00
End: 2025-11-06T14:00:00+00:00
Location: 123 Farringdon Rd

Better B2B

Highlights

Thu, 06 Nov, 2025 at 10:00 am

4 hours

123 Farringdon Rd

Free Tickets Available

Date & Location

Thu, 06 Nov, 2025 at 10:00 am to 02:00 pm (GMT+00:00)

123 Farringdon Rd

123 Farringdon Road, London, United Kingdom

About the event

The 2026 B2B Playbook: How to Leverage Brand, Performance and Embrace AI

Join us at LinkedIn HQ London, for The 2026 B2B Playbook.

About this Event

As part of the launch of our B2B community ‘Better B2B’ we invite you to join us at LinkedIn HQ London, for The 2026 B2B Playbook. A day of insight, inspiration and conversation designed to help B2B marketers stay ahead in a rapidly evolving landscape.

From redefining reach through paid, organic and SEO, to exploring the latest LinkedIn innovations, building B2B brands that resonate with people, and understanding how to win mindshare in the GenAI era, this event brings together leading voices and practical perspectives to help you navigate what’s next in B2B.

Enjoy a relaxed breakfast, connect with peers, and leave with actionable ideas to elevate your brand, performance and strategy for the year ahead.

Grab your free ticket below.

Agenda

🕑: 10:00 AM - 10:30 AM
Arrivals, breakfast and welcome

🕑: 10:30 AM - 11:00 AM
The Changing Media Landscape: Redefining Reach Through Paid, Organic and SEO

🕑: 11:00 AM - 11:30 AM
Coffee Break

🕑: 11:30 AM - 12:00 PM
Future Ready with LinkedIn

🕑: 12:00 PM - 12:30 PM
Lunch

🕑: 12:30 PM - 01:00 PM
There’s No Such Thing as B2B: Building Brands That Speak to People

🕑: 01:00 PM - 01:30 PM
How To Win Mindshare In The GenAI Race with LinkedIn

🕑: 01:30 PM - 02:00 PM
Closing Messages and Networking

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