International Business Development: Crafting Winning Geo-Expansion Strategies

In today’s interconnected global economy, expanding into new international markets is both an opportunity and a challenge. This high-impact event is designed for business leaders, strategists, and growth professionals seeking to navigate the complexities of geo-expansion with precision and purpose.

Join us for an in-depth exploration of the frameworks, tools, and best practices that drive successful international business development. From market selection and entry strategies to cultural adaptation and regulatory compliance, this session will equip you with the insights needed to craft winning strategies that align with your business objectives.

When: Wednesday, 1st October

Venue: IE London Office, 96 Kensington High Street, W8 4SG 

Agenda: 

18:50-19:00 Registration   

19:00-19:05 Welcome by IE University  

19:05-20:15 Masterclass

20:15-21:00 Networking cocktail  

About the Speaker:

Jaime Liriano is the Iberia Market Leader for General Mills. He previously worked as the Head of Marketing for Northern Europe. 

Some key results achieved in the past years: 

☑️ +20 years of experience years of experience in Commercial roles: Marketing, Brand Experience, Sales, Commercial Operations, Business Development and SRM.
☑️ Wide expertise across Consumer industry: Consumer Healthcare and FMCG across: Personal Care, Beauty, Foods & Beverages
☑️ Cross functional team leader with proven track record of delivering high growth in local, regional and global roles, based in Europe and LATAM.
☑️ Purpose-led leadership enthusiast with strong passion for championing high-performing individuals and teams. 

Education:

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