Getting investment ready

So, you’ve got a great business, but are you ready to pitch it to investors?

This workshop is designed to help founders understand exactly what investors look for and how to prepare their venture for funding success. You’ll learn how to refine your business model, build a compelling investment narrative, and communicate your value proposition with clarity and confidence.

From understanding key financial metrics to anticipating investor questions, this session will demystify the fundraising process and give you practical steps to strengthen your readiness. Whether you’re considering angel investment, venture capital, or grants, you’ll leave with the insight and tools to approach investors strategically — and confidently.

This masterclass is ideal for entrepreneurs who are preparing to raise capital or exploring investment opportunities for the first time.

You’ll gain:

• A clear understanding of what makes a startup “investment ready”
• Guidance on refining your pitch deck and storytelling for investors
• Tools to assess your funding needs and choose the right type of investment
• Confidence to enter investor conversations prepared and credible

Perfect for founders at an early growth stage, this session bridges the gap between idea and investment — helping you build both strategy and investor trust.

This workshop will be led by Ralph La Fontaine, Head of Entrepreneurship at City St George’s University. With a background as a successful founder in digital learning and extensive experience across product and innovation roles, Ralph brings a wealth of practical insight to early-stage ventures. He’s passionate about helping startups move fast, test assumptions, and build towards product-market fit with clarity and confidence. His approach focuses on laying strong foundations for long-term success—making this session a must for anyone serious about turning ideas into scalable impact.

This event is brought to you by City Ventures, the startup hub for all entrepreneurs in the City of London. Our mission is simple: to give you the skills, knowledge, and opportunities you need to explore ideas, grow ventures, and build better businesses.

Through our events, programmes, and community, we make startup support accessible to everyone, because we believe entrepreneurship should be a driver of opportunity and social mobility. Whether you’re just curious or already building something, City Ventures is here to back your journey. More information and events at: www.cityventures.co.uk

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