Storytelling in an age of Artificial Intelligence

We’ll look at:

• How AI and emerging technologies are transforming marketing practices
• Why we sometimes think of it backwards, letting innovation shape marketing, but not using marketing to drive innovation
• Why storytelling still sits at the heart of effective strategy
• What the future might hold, and how to approach it with clarity, curiosity, and confidence

Expect real conversations, practical insight and fresh perspectives, all grounded in the region’s commitment to collaboration, creativity and progress.

Agenda

9.30 - 10.15: Breakfast and Networking

10.15: Welcome and introduction by Andrew Borland, VEC and Novel

10:30: Keynote Speaker: Dan Sodergren - Unlock the Future of Work

11:00: Refreshments break

11:15: Panel discussion with Q&A

• The role of data in the Marketing Mix, how AI is influencing the way we do things, and how we make sure we're doing it ethically:

The panel includes:

• Emma Green, VEC and Novel
• Jon Corner, Novel
• Ben Prangell, Asenda Law

11:45: Refreshments Break

11:55: Exercise/Workshop: An exploration of collaborative marketing

12:20: Fireside Chat: Jim Mooney (Novel) and Sarah Jackson - The role of storytelling in modern marketing

12:45: Lunch

13:30: Event close

Refreshments will be provided throughout

This fringe event is delivered by Novel (UKSPF Horizons) in collaboration with Hatter's Digital Agency Ltd.

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