Join us for the Northern Lancaster County Chamber of Commerce, July Lunch & Learn - Find Your People: How to Identify & Market to Your Ideal Customer-Lunch & Learn presented by SCORE Lancaster-Lebanon, at the Lititz Public Library (651 Kissel Hill Road, Lititz, PA 17543.
📍 This is a FREE event, but REGISTRATION is REQUIRED at
https://bit.ly/4nU5MT7 ✴️ Lunch is provided!
✴️ 𝗧𝗢𝗣𝗜𝗖: Are you tired of trying to market to everyone—and ending up connecting with no one?
✴️ 𝗗𝗘𝗦𝗖𝗥𝗜𝗣𝗧𝗜𝗢𝗡: This hands-on, beginner-friendly workshop will help you focus your efforts on the customers who truly want what you offer—and show you how to find more just like them. Perfect for small business owners who handle their own marketing, this interactive session will give you actionable tools you can start using right away.
What you’ll learn:
🔹 How to build a simple, effective customer persona to guide your marketing
🔹 How to create content that resonates with the right audience
🔹 How to use your limited time and budget more efficiently
🔹 Two approaches: a step-by-step analog method and a faster AI-assisted method
💻 Bring your laptop and be ready to dive in!
✴️ 𝗣𝗥𝗘𝗦𝗘𝗡𝗧𝗘𝗥: Joella Gamon is a SCORE-certified mentor, marketer, and AI enthusiast whose passion is helping small companies find their voice and grow. She brings more than 20 years of experience leading marketing, product, strategy, and business development efforts in environments spanning start-up to publicly traded global companies.
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