Fine Craft as a Business: Craft Your Online Presence: Websites, Email Marketing, Social Media, and E-Commerce
Location: PA Guild of Craftsmen (PGC), 335 N. Queen St., Lancaster, PA, 2nd Floor (In person and via Zoom).
Description:
This workshop is specially designed for craftspeople who want to strengthen and streamline their marketing plan and online presence! Learn more about the pros and cons of AI, structuring and planning your content, setting up websites, email marketing, marketing yourself with social media, and online selling.
Schedule:
9:00 a.m. – 1:00 p.m. (1/2 day workshop, live and via zoom)
Speakers:
Donna Botti
Owner, Delos Incorporated, an award-winning marketing agency
Session – What’s Your Digital Marketing Success Plan? Simple, proven strategies to help you get more visibility, connect with more buyers, and grow your creative business. Plus, learn how AI-powered tools help you save time, create content faster, and attract the right customers—without spending all day on marketing.
Christine Wright
Master Artisan, beadweaver; Self-employed with almost 30 years of graphic design experience in both print and web
Session – Planning content for your website, with options for low-cost website builders
Mea Rhee
Master Artisan, Full Time Potter, Good Elephant Pottery
Session – How to transact online, with options for various free or low cost shopping cart platforms
PGC’s Fine Craft As A Business program assists PGC members and others in navigating the business world so they can be successful in running an art/craft business and/or participating in a craft show. We do this by offering workshops and a Mentor Program to help people set up, maintain, or expand their art/craft business and to enrich their business skills in general. Workshops are open to both PGC Members and the public. The Mentor program is open only to PGC Members.
Sign up online at
https://pacrafts.org/events/fine-craft-as-a-business-craft-your-online-presence-websites-email-marketing-social-media-and-e-commerce-september-6/
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