Local Experience Design – 1 Day Workshop for Artisans & Business in Lacombe

Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session

Community-Crafted Tourism empowers farm owners, cafe/roastery/bakery owners, and artisans to transform local businesses into engaging, bookable experiences. The course focuses on enhancing visitor engagement, increasing local spending, and designing memorable experiences that attract tourists. Through hands-on workshops and interactive exercises, you will learn to market your offerings, craft storytelling experiences, and implement strategies to keep visitor spending within the community.

By the end of this course, you will:

• Understand the fundamentals of community-based tourism.
• Learn to design and market bookable experiences.
• Improve visitor engagement and customer satisfaction.
• Develop strategies for pricing and revenue optimization.
• Strengthen collaboration with local businesses.
• Implement operational plans for smooth, safe, and memorable experiences.

Farm owners, cafe/roastery/bakery owners, and artisans interested in enhancing local tourism and visitor engagement.

This course is perfect for local business owners who want to leverage tourism to grow their brand and revenue. You will gain practical strategies to transform products and services into memorable, bookable experiences. Trainers provide hands-on exercises and real-world examples, making it easy to apply lessons immediately. By completing this workshop, you will improve visitor engagement, collaboration with other local businesses, and marketing impact. The course also offers insights into pricing strategies, operational planning, and sustainable growth, ensuring that your tourism offerings remain profitable and appealing. Networking with peers adds new perspectives and opportunities for your business.

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Smart Savings for Groups

Register in groups: 3 + participants save 10% each, while 10+ participants save 15% each.

Looking to train your team onsite?

We provide in-house training customized to your team’s business type and skill level. Our experts deliver interactive workshops, hands-on exercises, and practical strategies directly at your location. This ensures your team can design, market, and operate tourism experiences effectively, while maintaining daily operations. Training can be tailored to focus on marketing, visitor engagement, operations, or all aspects of community-crafted tourism.

📧 Contact us today to schedule a customized in-house, face-to-face session:

Info: • Importance of local tourism for community growth

• Role of farms, cafés, and artisans in tourism

• Understanding visitor expectations

• Activity

Info: • Crafting bookable, memorable experiences

• Incorporating storytelling into tours and offerings

• Identifying unique selling points for your business

• Case Study

Info: • Digital marketing strategies for local businesses

• Social media and local listing platforms

• Creating packages and promotional offers

• Activity

Info: • Techniques to enhance guest interaction

• Managing feedback and improving satisfaction

• Personalizing experiences for different visitor types

• Role Play

Info: • Setting competitive prices for experiences

• Upselling and cross-promotions

• Maximizing revenue while maintaining quality

• Activity

Info: • Partnering with other local businesses

• Creating joint experiences and packages

• Networking to strengthen tourism ecosystem

• Case Study

Info: • Planning tours, workshops, or tastings

• Scheduling and capacity management

• Ensuring safety and quality standards

• Activity

Info: • Tracking visitor metrics and feedback

• Adjusting offerings based on insights

• Scaling experiences sustainably

• Role Play

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